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Eliminating the "Negatives" in Society
I believe that "business" means earning compensation for solving a social issue. I think that private businesses, which may start off small but often become the best practices, should be able to reform society promptly. Standing on this belief, I try to look around our society to find "inconveniences", "dissatisfactions", "anxieties", and any other "negatives" in our daily lives. In short, "social problems".
This company began, and continues to be managed in an effort to eliminate these negatives.
I started this company, NEXT, when I was 26 years old. What motivated me to do so was a sort of "asymmetry of information" about real estate, which I found at a major condominium development company.
I joined a developer right after I graduated from college. Back then, serious inequality existed between sellers and buyers. A house is generally the most costly thing one buys in his or her whole life, but I found that many buyers had to do this most expensive shopping with very limited information.
To solve this problem, we at NEXT began creating a database that provided information on all of the houses available in Japan and making it available to everyone. This database has grown into "HOME'S", the real-estate information listing site run by NEXT. This site forms the core of our business today.
Thanks to the support and appreciation from many people, our business continued growing for 14 straight years from the first year. Currently, it is one of the largest real-estate information websites in Japan.
The success of HOME'S, and our ability to take a step toward solving a problem in the field of housing enabled us to look further, to identify remaining "negatives" outside of the housing field.
The search led to our launching of the community information website: "Lococom".
We at NEXT see serious problems in the current lack of communication within local communities, as well as in the deterioration of primary industries. I expect these will prove to be serious nationwide issues in the future, and we hope that "Lococom" will become part of the platform to solve these problems. "Lococom" provides information on stores, shops, schools, hospitals, and other necessities in daily life nationwide. In addition, "Lococom" provides a space where users can communicate with each other.
The local community is the foundation of people's lives, and we hope to revitalize it with "Lococom".
Creating the "Infrastructure of Living"
Throughout all of these efforts, NEXT's most important philosophy is our Company Credo: "altruism". We intend to provide happiness, not just to our clients, but to coworkers, families, friends, boy/girlfriends...everyone! Our Corporate Philosophy is based on this Credo of "altruism": "to create a society where everyone can attain 'comfort' and 'happiness' through continuing social innovations."
To help create an environment where people can live with comfort and happiness, our efforts to reform society cannot stop with housing. It takes the building up of a social mechanism, or "infrastructure of living". I think such a mechanism consists of two major pillars. One is "concierge services"; to provide information and services for every aspect of living that caters to each individual's needs. The other is "communication services"; to create opportunities for people to meet and create a connection.
We here at NEXT are determined to carry out our Credo of "altruism" to eliminate the "negatives" found in all of the fields in our daily life, all over the world.
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